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Fashion Film: Maison Margiela Artisanal A/W 20 Haute Couture

by Nick Knight, Raquel Couceiro, Myles Henrik Hall on 16 July 2020

Teased with a number of short video instalments, S.W.A.L.K. is the final denouement of John Galliano's move to communicate the Maison Margiela A/W 20 couture collection digitally. Made in collaboration with SHOWstudio, the process documentary is tinged with a demonic presence that intermingles with Knight's signature image manipulation, creating an enigmatic video piece that brings in such disparate references as the 80s club scene Blitz Kids, the veiled marble statues of the 1800s, and mysterious happenings in the Margiela atelier.

Teased with a number of short video instalments, S.W.A.L.K. is the final denouement of John Galliano's move to communicate the Maison Margiela A/W 20 couture collection digitally. Made in collaboration with SHOWstudio, the process documentary is tinged with a demonic presence that intermingles with Knight's signature image manipulation, creating an enigmatic video piece that brings in such disparate references as the 80s club scene Blitz Kids, the veiled marble statues of the 1800s, and mysterious happenings in the Margiela atelier.

Creative Direction and Concept:
Direction:
Movement Direction:
Pat Boguslawski
Models:
Anton Engbrox, Hannah Motler, Leon Dame, Malick Bodian, Niki Elisabeth Geux, Skarla Ali, Binta Ba
Special Appearance:
Art Direction:
Alexis Roche
Styling:
Olivier Rizzo
Make-up:
Nails:
Jennie Nippard
Set Design:
Writer:
Kier-La Janisse
Content Edit:
Sound Design:
Sound Edit:
Cheekypaul
Motion Graphics Direction:
Paul Hetherington
Motion Graphics Design:
Music:
'The Sound of Couture' by Jeremy Healy, Tom Linden
Casting:
DIT:
David Palmer
Camera Operation:
Philip Martin
Executive Production:
Kat Davey
Executive Producer for Nick Knight:
Production:
Bella Hollamby
Production Manager:
Ella Knight
Production Coordinator:
Noot Coates
Production at Maison Margiela:
OBO
Photographic Assistance:
Thomas Alexander, Madison Blair
Camera Assistance:
Joaquin Blunt
Hair Assistance:
Claire Moore, Massimo Di Stefano
Make-up Assistance:
Cathyanne MacAllister, Anne-Caroline Ayot, Daniel Kolaric
Set Assistance:
David Konix
Set Build:
James Robotham, Nick Underhill, Ben Robotham, Matthew Fernando, Alister Osbourne, George Mapanda
Production Assistance:
Alice Carlet, Jess Chant, Johnny Faulkner, Sonny Ray-Casson, Jordon Kilford, Jack Beazley
Translation:
Projector Operation:
Dick Straker
Drone Pilot:
Simon Dubreucq
Playback:
Karl Taggart
Gaffer:
Ian Barwick
Grip:
Alex Tate
Rigger:
Trevor Carey, Paul Moore
Generator Operation:
Andrew Purdy
Desk Operation:
Andrew Siddal
Set Medic:
Marlon Fullick
Runner:
Nik Willi
Electricians:
Tony Allen, James Kennedy, Mat Buchan
Post Production:
Loic Maes
Special Thanks To:
The Maison Margiela Artisanal team, Artisanal Atelier and Maison Margiela

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