Set to DJ Michel Goubert’s mix of 90s R&B wonders including Aaliya’s Try Again and Missy Elliot’s Get Your Freak On, Jeremy Scott’s outrageously blinging Sheikh-Chic collection hit the catwalk. Middle Eastern references abounded, most notably in the burka-like sheaths, Afghan scarves, filigree bustiers, opulent gold detailing and AK47 medallions that played on ideas of Middle Eastern luxury, excess and violence – it was definitely a tongue-in-cheek take on some serious issues, and a little darker than we’ve come to expect from the good-time loving Jeremy Scott.
There was an overtly New York sentiment throughout seen in chunky trucker caps and backpacks adorning each look – an interesting inversion of the traditional export of luxury goods to the Middle East, with Scott instead selling Middle Eastern-inspired luxury to the USA.