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Show Report

Show Report: Emporio Armani S/S 16 Womenswear

by Lucy Norris on 26 September 2015

Lucy Norris reports on the Emporio Armani S/S 16 womenswear show.

Lucy Norris reports on the Emporio Armani S/S 16 womenswear show.

Sunset perfume hues were projected across a circle; the backdrop to the show was a signifier of what was to come. Effeminate, conservative clothes had a strong whiff of the eighties, the era when this conglomerate secured its place in the wardrobes of the super slick and rich. The amount of retailer representatives and buyers sat up front are always testament to the foreverness of the Armani lifestyle. The easy listening soundtrack also a sign of the brand's stubbornness. They shan’t, or perhaps know they don’t need to, feel super fresh and relevant. Much of the collection was classically playful - a section of bright peach and milky raspberry evoked sun kissed beaches, and a knickerbocker glory bank account. 

Flashes of personality were found in pink smiley faces on tees, and pieces such as a great black jacket with a jigsaw hem. The collection took a couple of sections to hit its stride. Once it did, there were some strong pieces. Terracotta and rust tones were far more expensive looking than the dusky pinks and blues, which the brand often favours. Monochrome bird prints on crop tops looked great worn with a matching printed jacket. A trio of plain chiffon sari pants in pink, blue or brown, were pieces that once you ditch the blazer and neck scarf, would be stunning dressed down. A plissé terracotta bomber jacket closed the show. Although it never should be worn with full polka dots, the bomber could be styled within the wardrobe of the young and irreverent.

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