Maybe Kanye should take a leaf out of Alexander Wang’s book and treat his guests to some Maccy D’s and a Slurpee next time. That’s what Wang did after his show tonight. In fact, WangFest as it was hashtagged, also featured a 7-Eleven truck loaded with every snack your late night heart desired, a claw machine with Nars prizes, a car you could spray-paint and Wang-logoed Bic lighters. The pina colada flavoured Slurpees seemed to go down a treat and everyone had already forgotten the 45-minute-plus show delay while we were waiting for Madonna (because Madonna!) and the subsequent photographers’ scramble that managed to squash every front row toe in attendance.
The show itself had a mad energy that pulled you in no matter how hard you tried to question what it was you were actually looking at. Models stomped out in skimpy boxer shorts reminiscent of Wang’s S/S 14 collection although this time they were shorter, in cotton shirting and some with lace-trim. Shirting was the running thread throughout the show – from a simple cropped white shirt to a cut-out shirtdress to just a bra teamed with big khaki trousers. A red rose print appeared now and then as a shirt or as the lining to a pinstripe slip dress. There was worn-in denim, washed out pink sweatshirts with palm trees, a sunset and the words 'Mind Detergent' printed on them, leather biker shorts, neon anoraks, more neon bras and lace-trimmed nothings, a sequinned tank dress and iridescent sarong skirts. It was a sugar high of a collection, even before any sugary drinks had been consumed!
The big news from the night’s show, after party aside, was the announcement via video that Wang has collaborated with Adidas on a collection that’s turned the brand’s logo on its head, literally. For the finale, the models walked out clad in the stuff, branding that image as the main take out from the entire show. That and a cheeseburger.