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Show Report

Show Report: Hood By Air S/S 17 Womenswear

by Kiki Georgiou on 12 September 2016

Kiki Georgiou reports on the Hood By Air S/S 17 show.

Kiki Georgiou reports on the Hood By Air S/S 17 show.

Is there anything truly shocking left in fashion? So far this week has proven that there’s still plenty of outrage to be found - but shock? In their latest show Hood By Air went out of their way to provoke, to rattle the ostrich feathers of the bourgeoisie with sex, of all things, the ugly side of it. No airbrushed perkiness here. Instead, we got to listen for a good five minutes to the sounds of slurping and gagging. If the audience paid any attention at all then they did a great job faking interest, continuing their uninterrupted conversations. You can’t rattle this crowd with the sound of a sad little blowjob. Shots of glistening gloppy stuff all over the models’ faces however? Read all about ‘How To Get Summer’s Dewy Look’ in a listicle near you.

Hood By Air S/S 17 Womenswear
Shayne Oliver is too smart a designer to employ empty shock tactics. Whatever you think of the ethics behind being sponsored by a porn site (I see your DHL t-shirt, Vetements, and I raise you a PornHub vest) or the optics of it all, it was disruptive, discomforting and provocative.

Shayne Oliver is too smart a designer to employ empty shock tactics. Whatever you think of the ethics behind being sponsored by a porn site (I see your DHL t-shirt, Vetements, and I raise you a PornHub vest) or the optics of it all, it was disruptive, discomforting and provocative. You can rest assured those adjectives won’t be used again in another show report from #NYFW any time soon. And yet, more than saying anything new about our transactional relationship with fashion and the non-stop content orgy that surrounds it, it spoke more about the brand’s own evolution. The most shocking items on display were a perfectly nice black polo neck with a big white collar or a pretty red skate skirt. In fact, the tailoring in the collection was stunningly good, particularly a flight suit made of corporate grey suiting or a blazer with the chicest cast you’ll ever see. ‘Never Trust A Church Girl’ read one top. Now that’s what I call shocking.

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