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Interview

Behind The Scenes Film: Martine Rose S/S 21

by SHOWstudio on 20 January 2021

London’s favourite menswear designer Martine Rose invited anyone and everyone to her interactive fashion show What We Do All Day. With community at the core of the brand (she has previously presented runway shows and lookbooks set in London cul-de-sacs, markets and living rooms), the show was unveiled for a limited time on 12 January 2020 and presented an intimate meditation on human beings and the relationships we have developed with interiors during lockdown.

Here, Martine Rose, stylist and art director Tamara Rothstein, design studio International Magic, Agency Eleven founder Laura Dooley and casting director Isabel Bush offer insider knowledge and never-before-seen footage as they share the process behind creating the digital showcase which took place inside a simulated housing block inhabited by 24 Martine Rose characters from around the world, including special celebrity guest Drake.

London’s favourite menswear designer Martine Rose invited anyone and everyone to her interactive fashion show What We Do All Day. With community at the core of the brand (she has previously presented runway shows and lookbooks set in London cul-de-sacs, markets and living rooms), the show was unveiled for a limited time on 12 January 2020 and presented an intimate meditation on human beings and the relationships we have developed with interiors during lockdown.

Interviews by:
Guests:
Martine Rose, Tamara Rothstein, Isabel Bush, Laura Dooley, International Magic, Adam Rodgers, Agnete Morell, Ben McKinnon
Film Edit:
Title Design:
Content Edit:
Martine Rose S/S 21 Video Footage:
Courtesy of Martine Rose using the iPhone 12 Pro and iPhone 12 Pro Max
Special Thanks To:
Martine Rose, Agency Eleven

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