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Fashion Film

Fashion Film: Silicone Valley Part 1

published on 12 June 2020

Silicone Valley is a 3D fashion film of Sinéad O'Dwyer's S/S 20 show, made with Agusta Yr. Part one of a two-part series originally showcased at an event with Dazed in February 2020, the film uses 3D to extend the life of a body of work. This extension is important to O'Dwyer as the owner of a small brand with very limited resources, who is committed to working sustainably and more slowly.

As she notes: 'Releasing the films during the pandemic makes sense in showing a new way of presenting or showing work digitally.'

Silicone Valley is a 3D fashion film of Sinéad O'Dwyer's S/S 20 show, made with Agusta Yr. Part one of a two-part series originally showcased at an event with Dazed in February 2020, the film uses 3D to extend the life of a body of work. This extension is important to O'Dwyer as the owner of a small brand with very limited resources, who is committed to working sustainably and more slowly.

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