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Live Review

Live Review: Etro S/S 23 Womenswear

published on 23 September 2022

Live from Milan, features editor Hetty Mahlich reviews the Etro S/S 23 collection. Mahlich begins by explaining the career path of newly appointed creative director Marco de Vincenzo that led him to Etro, discussing how the creative director is repositioning the brand around its heritage of Italian textiles. Questioning the 'try-hard styling', Mahlich notes the ’sky-high platforms’ were an obvious means of connecting with a Gen Z audience that didn't quite strike the chord it was meant to, proving ineffective as many models tumbled down the runway in a style that doesn’t feel empowering.

Live from Milan, features editor Hetty Mahlich reviews the Etro S/S 23 collection. Mahlich begins by explaining the career path of newly appointed creative director Marco de Vincenzo that led him to Etro, discussing how the creative director is repositioning the brand around its heritage of Italian textiles. Questioning the 'try-hard styling', Mahlich notes the ’sky-high platforms’ were an obvious means of connecting with a Gen Z audience that didn't quite strike the chord it was meant to, proving ineffective as many models tumbled down the runway in a style that doesn’t feel empowering.

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