Emilio Pucci is a self titled brand first showcasing in Florence in 1951. Being from an family rooted in Italian history, there are strong past references within the brand's DNA.
Pucci was founded on the foundation of wanting to liberate women, granting them unprecedented freedom of movement. The atelier was set up in Florence and an immediate focus was placed on the fabrication of the clothing.
As the brand continued to grow in the 1950's their staple prints, which are widely recognised today were created. In 1992 an alliance was formed between the Pucci family and LVMH with the group aquiring 67% of the company.
- Emilio Pucci presents a live stream.