Now with over 150 stores around the world, Emporio Armani was founded in 1981 by Italian fashion designer Giorgio Armani. Aimed at a younger market than his classic Collezione line, Emporio Armani incorporates his trademark pared-back elegance with a more directional use of fabrics and a sport-influenced look. This aspect is emphasised by the frequent choice of sporting stars (including David Beckham and, most recently, tennis star Rafael Nadal) in its underwear campaigns.