Leather and luxury goods house Gucci was founded in Florence by Guccio Gucci in 1921. Achieving popularity for its luxurious luggage and accessories, Gucci expanded its operations to New York from Italy in the early 1950s in the wake of a riviera-glamour that travellers to Italy were bringing back to the United States and the increasingly popular interlocking 'G' monogram that had been introduced to canvas handbags and accessories.
The early 1990s saw young Texan designer Tom Ford take the helm at the house, overseeing all aspects of the brand. Inspired by the louche and exotic sensual glamour of the 1970s and incorporating a modern and sleek sexuality to his ready-to-wear collections for women and men, Gucci experienced a renaissance, expanding exponentially in terms of global stores and turnover aided by the creation of a number of cult accessories.
Gucci has been designed since 2005 by Frida Giannini who has maintained the house's luxe exoticism and introduced the company's reach to a broader global audience through the use of new digital and social media. Giannini has also introduced to the house a number of new fragrances including Gucci by Gucci and Flora.
- Gucci presents a live stream.