Jai Eleven

Director

Jai Eleven is the founder and director of clothing brand [NOTHING]. Created in November 2014, when Eleven was 18, [NOTHING] was a response to a brand-focused world and aimed to promote self-identity, instead of following trends and getting lost in 'cool' logos.

Through his designs, Eleven dispenses with the idea of having to have a lot of money and a designer outfit in order to be fashionable or stylish. His hats and basic t-shirts, bearing the [NOTHING] logo in minimal font, inspired by anger and pure creativity, found a huge following across the UK.   

Jai Eleven is the founder and director of clothing brand [NOTHING]. Created in November 2014, when Eleven was 18, [NOTHING] was a response to a brand-focused world and aimed to promote self-identity, instead of following trends and getting lost in 'cool' logos.

Through his designs, Eleven dispenses with the idea of having to have a lot of money and a designer outfit in order to be fashionable or stylish. His hats and basic t-shirts, bearing the [NOTHING] logo in minimal font, inspired by anger and pure creativity, found a huge following across the UK.   

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