New York-based art dealer and gallery owner Jeffrey Deitch opened his first gallery in SoHo, New York, in 1996. His shows were often regarded as sensationalist with a tendency towards carnality, but he achieved his stated goal of reaching a larger, non-specialist audience through them. Deitch has pursued multiple and often simultaneous roles in the art world as critic, banker, adviser, promoter, curator, and dealer, creating a potent portfolio of international contacts. His elusiveness and his capacity to reinvent himself have been great strengths over the past 20 years. Deitch graduated from Wesleyan University in 1974, and received an M.B.A. from Harvard Business School in 1978. He was a Vice President of Citibank where he spent nine years co-developing and co-managing the bankâ€™s art advisory and art finance businesses. Before joining Citibank, he was the Assistant Director of the John Weber Gallery in New York and then the Curator of the De Cordova Museum in Lincoln, Massachusetts. He has contributed to Arts, Art in America, and numerous other publications, and served as the first American editor of Flash Art. He received an Art Criticâ€™s Fellowship from the National Endowment for the Arts in 1979. Deitch represents Jeff Koons and works on the collection of dealer Dakis Joannou, who collects for the Deste Foundation. The gallery is committed to producing artists books and publications,m and has recently overseen the production of Yoko Ono's 'Odyssey of a Cockroach', Jon Kessler's 'Global Idiot', and Chris Johanson's 'Now is Now'.