Nicholas Daley graduated from Central Saint Martins in 2013. The label launched with S/S 15’s Culture Clash, a collection which established the brand identity through nuanced references to British subcultures, past and present. Daley’s aesthetic reflects his own multiracial heritage, having grown up in a culturally diverse environment. Having spent time working on Savile Row, Daley's appreciation for the past is shown through the brand's dedication to preserving British craft.
Daley has gained widespread recognition, most notably within Japan with publications such as Eyescream, Brutus, GRIND and Popeye and in the UK with Dazed and i-D. Leading stockists are International Gallery Beams, who installed an exhibition of Nicholas’ work in the Shibuya store in Tokyo, and London's Dover Street Market.