Preen is a design duo based in London. Justin Thornton and Thea Bregazzi have known each other since they were eighteen, when they were living and studying in the Isle of Man. Initially launched on a modest scale in Portobello Green in 1996, Preen went on to establish itself as a stand-alone shop in Notting Hill a year later. The business started to expand to various locations including Tokyo and Hong Kong in 1998. Preen debuted in London Fashion Week in Spring/Summer 2001 and began to show as part of New York Fashion Week from Spring/Summer 2008. Influenced by Helen Storey, whom Thornton worked with in his early career, recycled antique material has been a significant feature in Preen's collection of futuristic street wear and quirky tailoring. The label has since gained a cult following including contemporary style icons such as Madonna, Kate Moss and Sarah Jessica Parker.

Preen is represented by Relative +44 (0) 207 704 8866



  1. 17 Sep 2004
    Preen features in a project.

    Fashion Panopticon