Abaga Velli

Designer
Brand

Abaga Velli is a fashion brand based in London. Launched in 2019 by co-founder and creative director Adémidé Udoma the brand merges Nigerian elements with the heritage of British tailoring.

The pillars of the brand are its values on community, culture, sustainability and displacement. With a heavily researched approach taken for every garment, the use of images and graphics are highly referential and considered with the brand's visual language rooted in military silhouettes and detailing.

Abaga Velli is a fashion brand based in London. Launched in 2019 by co-founder and creative director Adémidé Udoma the brand merges Nigerian elements with the heritage of British tailoring.

The pillars of the brand are its values on community, culture, sustainability and displacement. With a heavily researched approach taken for every garment, the use of images and graphics are highly referential and considered with the brand's visual language rooted in military silhouettes and detailing.

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