ASAI is a fashion brand founded in 2017 by South London born designer A Sai Ta. After graduating from his BA in Fashion Design at Central Saint Martins, Ta gained experience at The Row. Whilst studying for his MA, Ta was headhunted for a position at Yeezy.
The debut ASAI collection showed as part of Fashion East in February 2017, and in 2018 the brand showed its final collection under their mentorship. ASAI showed its first solo collection in February 2019. ASAI's mesh Hot Wok top has become a considerably cult item within contemporary fashion circles.
In December 2019, ASAI collaborated with Rihanna's FENTY on an exclusive capsule collection for Selfridges.