Ashley Williams in a British fashion designer and founder of her eponymous label. Williams moved to England in 1999 after growing up in the United Arab Emirates. She studied womenswear at the University of Westminster, making the headlines with her graduate show, when Alice Dellal and Pixie Geldof took to the catwalk. Williams first showed at London Fashion Week as part of Fashion East A/W 13.
Recognised for a graphics-heavy, feminine style, Williams' work has been featured across the board in leading glossy publications and newspapers as well as being worn by celebrities such as Rita Ora and Rihanna. She has collaborated with Coca Cola, Google, LG and Mattel.
Williams was awarded Emerging Designer of the Year at the ELLE Style Awards in 2015. Other accolades include the British Fashion Council's 2014 NewGen award, and a Dazed 100 listing.
In 2019, Williams showed as part of Seoul Fashion Week.