London-based designer Bobby Abley studied at Ravensbourne College before moving to LA for a year upon graduation. In LA, Abley worked with designer Jeremy Scott, then moved to London to work in the design team at Alexander McQueen. Abley launched his own label in 2012, at first presenting his collection at London Collections Mens as part of the Fashion East initiative, then with NEWGEN, and now with stand-alone shows. Abley has also shown in New York fashion week as a guest of Milk Studios.
Abley's fascination with cartoons has seen him collaborate with some of the most iconic characters from his childhood and beyond, having created collections based on The Little Mermaid, Star Wars, Spongebob Squarepants, Aladdin, Jungle Book, Teletubbies, Power Rangers, Looney Tunes, Mickey Mouse and Pokemon amongst others. Abley has collaborated on capsule ranges for Urban Outfitters in Europe, and I Love Choc in China. The designer has also collaborated on projects and products with Google, Absolut Pride and Barbie.