Caroline Rush is the Chief Executive of the British Fashion Council. She has 20 years of experience in marketing and PR across both consumer and corporate communications in fashion, music and lifestyle sectors. Since her appointment as Chief Executive in April 2009, Rush has expanded the London showrooms, taking British designers to new markets including Hong Kong, Los Angeles, New York, Paris and Sao Paolo. She was charged with curating the 2009 25th anniversary legacy project for the British Fashion Council which included launching the BFC/Vogue Designer Fashion Fund and the BFC Fashion Arts Foundation. The same year, Rush oversaw the move of London Fashion Week and the British Fashion Council’s headquarters to its current home at Somerset House.
In 2012, Rush worked with the London Organising Committee of the Olympic and Paralympic Games to launch Britain Creates, an artistic project which formed part of the Fashion 2012 platform to celebrate the Games and the 2012 Cultural Olympiad. Under her tenure the first ever in-depth statistic-based reports on the fashion industry have been published, most notably, 'The Value of Fashion' (2010) and 'The Future of Fashion' (2012). In June 2012 the UK’s menswear industry was given its own platform when she created London Collections: Men, Britain’s only biannual menswear trade showcase for over 130 designers.
Rush has also presided over the launch of talent initiatives including 'Headonism', a millinery initiative; 'Rock Vault', a fine jewellery initiative, and BFC Fashion Film. She also launched the BFC/GQ Menswear Designer Fund. Through her relationships with the government, Mayor of London, patrons, sponsors, designers, media and international retailers there has been exponential growth in the value, reach and profile of British fashion seeing it become a serious player in the global fashion economy.