Caroline Burstein founded Molton Brown with her then-husband–renowned hairdresser Michael Collis–in 1970. The business launched in London, on South Molton Street, in close proximities to her parents' fashion retailer, Browns, then only a year old.
After 23 years, and having built Molton Brown into a highly successful brand, Burstein sold the company in 1993 and joined the family business as creative director. In 2004, Burstein launched Browns Bride, bringing contemporary bridal designers from across the globe, such as Marchesa, Monique Lhuillier, Reem Acra, Mira Zwillinger and Elizabeth Fillmore to London for the first time.
Following huge success, Burstein continued to grow the bridal side of the business launching in 2011 Vera Wang at Browns; a stand-alone flagship store on Brook Street for Vera Wang couture bridal gowns.
Focusing on the streetwise youth culture in London, Burstein conceived and developed the Browns Focus store, located just across from Browns on South Molton Street, and in 2013 led the move and re-design of Browns Focus, bringing all of Browns flagship store under the roof of five connecting townhouses. Recognised as one of the world’s most important fashion destinations, Burstein has been instrumental in building the business alongside her brother, CEO Simon Burstein.