Ebru Ercon is a British-born fashion designer specialising in sportswear. She studied on the MA Fashion Design course at Central Saint Martins in 2000, and gained the finale position in the final year show held at the Truman Brewery, London, which received critical attention. Her collections look to challenge the contemporary view of the female figure, taking classical references from key 20th century garments, and manipulating them with layering to create alternative silhouettes.
Ercon took part in the off-schedule event 'The Grey Area' during London Fashion Week in 2000, organised by designer Russell Sage at the Institute of Contemporary Arts, London, as a collaboration aimed at re-evaluating the catwalk presentation. For this (her Spring/Summer 2001) collection, she used mini-spy cameras in some of the garments and broadcast them live to the audience on a triptych of screens to enhance appreciation of intricate details. Her Autumn/Winter 2003 collection was presented to the sound of live drums beating a solid rhythm at the Groucho Club in London. Autumn/Winter 2004 drew inspiration from thirties outdoor sportswear, western shirts and polo shirts.
Ercon joined adidas as senior design director in 2018, becoming head of design later that year.