Institute of Digital Fashion

Institute of Digital Fashion (IoDF) is a think tank providing world-class immersive digital solutions, strategies and innovations, pushing for a more inclusive, sustainable and diverse IRL x URL reality.

Launched in 2020 by co-founders Leanne Elliot Young and Cattytay, through AR, VR, UX, digital try-ons, research papers and consultancy, IoDF delivers innovations that take the industry beyond its comfort zones, building 360 solutions.

They have collaborated with partners including MACHINE-A, Richard Quinn and Daz 3D.

Institute of Digital Fashion (IoDF) is a think tank providing world-class immersive digital solutions, strategies and innovations, pushing for a more inclusive, sustainable and diverse IRL x URL reality.

Launched in 2020 by co-founders Leanne Elliot Young and Cattytay, through AR, VR, UX, digital try-ons, research papers and consultancy, IoDF delivers innovations that take the industry beyond its comfort zones, building 360 solutions.

They have collaborated with partners including MACHINE-A, Richard Quinn and Daz 3D.

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The Institute of Digital Fashion Took Over The Oscar’s Red Carpet

The leading digital fashion studio IoDF partnered up with American designer Zac Posen to dress rising star Bailey Bass in a 1 of 1 virtual garment.

This Digital Fashion Campaign Created with AI Proposes Haute Couture For The Metaverse

Always embracing state-of-the-art technologies, Institute of Digital Fashion's latest campaign explores how AI is able to help creatives produce new designs in the metaverse.

Institute of Digital Fashion Returns To The Fashion Awards Red Carpet

Merging the worlds of IRL x URL, IoDF used AR technology to dress the fashion industry's biggest names.

The Institute of Digital Fashion Is Bringing Leather To The Metaverse

The platform is releasing a digital wearable based on a design by the winner of the 2022 Real Leather. Stay Different. Student Design Competition.

Institute of Digital Fashion Teams Up With H&M On Virtual Wearables

The immersive five-piece collection of digital fashion will be showcased in a fashion film starring Kristen McMenamy and Vittoria Ceretti.

Institute of Digital Fashion Is Bringing the Metaverse to LFW

Co-founders Leanne Elliott Young and Cattytay are using the upcoming fashion week to launch their manifesto while blurring the lines between physical and digital.

Digital Fashion Pioneer Partners With 'Real Leather. Stay Different' Competition

The design competition partnership will democratise education through a new discourse on fashion futures, reshaping the industry's one step at a time.

Upcoming London Designer Chet Lo's Spiky Knitwear Goes Digital

Bridging the gap between URL and IRL, the Institute of Digital Fashion created an AR filter from the Fashion East alumnus' staple design for ABSOLUT’s #BornToMix campaign.

Institute of Digital Fashion Imagine a Planet Beyond the Binary

A new interactive work by the collective features in the Barbican's multimedia exhibition Our Time on Earth, and envisions a world where identities become increasingly fluid as a resolve to the climate emergency.

Roksanda X Institute of Digital Fashion: Fashion Goes Digital For A/W 22

Roksanda have teamed up with IoDF for a digital extravaganza, showcased in the form of an NFT at the end of their A/W 22 runway show.

Can Digital Fashion Exist on the Red Carpet? This Radical Think-Tank Say Yes

A leading innovator in digital fashion, the Institute of Digital Fashion asked guests at the Fashion Awards in London to try on a digital accessory.

How To Ensure that the Metaverse is an Inclusive Space

A new report by the Institute of Digital Fashion, in partnership with the Circular Fashion Summit, says that digital avatars are failing to represent the identities users want to express online.

IoDF Create An Augmented Reality To Spotlight Richard Quinn's Latest Collaboration

London Fashion Week may be back IRL but the vice-like grip that the URL has had on the fashion industry isn't loosening anytime soon.

Queer Icons In The City: Calvin Klein and IoDF Unveil 'Murals of Pride'

Calvin Klein and the Institute of Digital Fashion called upon four queer icons, including the poet Tanaka Fuego, to create a series of murals celebrating Pride.

Daz 3D and Institute of Digital Fashion Link Up for Pride

Striving to make the ever-evolving digital world as inclusive as possible, Daz 3D have linked up with the Institute of Digital Fashion (IoDF) to create a gender nonconforming model in celebration of pride.

Meet The Digital Brand Democratising The Fashion System

London-based brand Auroboros showed a fully-fledged digital collection at London Fashion Week this morning. Working in partnership with the Institute of Digital Fashion, they're changing how our wardrobes exist both IRL and URL.

Institute of Digital Fashion Are Innovating Couture For a New World

The pioneering think tank have partnered with couture house August Getty to present a collection rendered in 3D.

Institute of Digital Fashion and MACHINE-A Take Fashion Retail Into The Future

The incubator and London retail store have teamed up on an exclusive IRL x URL campaign for London Fashion Week.

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