Johanna Parv

Designer

Johanna Parv is an Estonian-born womenswear and accessories designer based in London. Parv established her namesake label after graduating from Central Saint Martins' MA Fashion course in 2020, and was an Isabella Blow Foundation scholar. She has worked as a design assistant at Balenciaga and Christian Dior, an accessories designer at Burberry, and as a designer at Soar Running.

The professional women who cycle the city's bustling streets are the muses for Parv's expertly constructed garments designed with functional elegance, unparalleled by contemporary luxury and performance wear.

Johanna Parv is an Estonian-born womenswear and accessories designer based in London. Parv established her namesake label after graduating from Central Saint Martins' MA Fashion course in 2020, and was an Isabella Blow Foundation scholar. She has worked as a design assistant at Balenciaga and Christian Dior, an accessories designer at Burberry, and as a designer at Soar Running.

The professional women who cycle the city's bustling streets are the muses for Parv's expertly constructed garments designed with functional elegance, unparalleled by contemporary luxury and performance wear.

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