Kay Kwok debuted his collection to critical acclaim at London Fashion Week in 2013 and is known for his futuristic and contemporary menswear. Based in Hong Kong, he studied at Hong Kong Polytechnic before moving to the London College of Fashion. During this time he interned with Alexander McQueen. His graduate collection placed first in international fashion competition, Mittelmoda, making him the first Chinese fashion designer to win the accolade in the past 20 years. Kwok has also collaborated with numerous world-class brands and organisations including Sony. The label is a favourite with music talents including UK’s MUSE, Korea’s SHINEE and artists A-Mei, Joey Yung and Landy Wan.