Lorenzo Osti is the president of C.P. Company. Born in Bologna, Osti started working at his father’s company, Massimo Osti Production, straight after his high school studies in 1995. While attending DAMS University, Lorenzo Osti was in charge of marketing direction of ST95 brand, Massimo Osti Production's second line.
A year and a half later he established Echo with some schoolmates, one of the first web agencies in Italy. Echo lasted for more than 20 years until 2015, when Osti parted with his partners and found LOstudio: a strategic communication agency specialising in brand positioning.
After his father passed away in 2005, Osti founded the Massimo Osti Archive in Bologna, with a collection of more than 5,000 garments, accessories, fabric samples, sketches and an extended library of magazines, books and prints.
At the end of 2015, Osti played an important role in the acquisition of the C.P. Company brand by the multinational Tristate Holdings Ltd, for which he acted as marketing director until 2019. In 2018, Osti was appointed president of C.P. Company.