Born in Rimini, Italy Massimo Giorgetti initially trained as an accountant before taking a job in retail and later consultancy for a boutique in Riccione. In 2009 Giorgetti founded the fashion brand MSGM in Milan after securing a partnership with the Paoloni Group. In 2010 MSGM won Giorgetti the Vogue Italia AltaRoma 'Who Is On Next?' prize for young fashion talent. In 2015 Giorgetti took over as the creative director for Emilio Pucci; in April 2017 Giorgetti announced he would be stepping down from the position in order to focus on MSGM.