Mathias Ohrel began his career in the luxury industry in 1995, with a job as Product Manager at Kenzo Parfums. Four years later, following the retirement of the brand’s director Kenzo Takada, Ohrel became deeply involved in the brand’s overall strategy. He created a new label and website, kOzen, to renew the voice and spirit of Kenzo. kOzen functioned as an experimental trends laboratory which evolved the communication strategies of luxury brands in the future.
In 2005, Ohrel became a journalist and editor, working on titles such as ELLE, Jalouse, Beaux Arts, L’Officiel and Radio Nova. Alongside his editorial work, Ohrel started his own consultancy for strategy and communication for brands such as Dior and Hermès. In 2008, Ohrel launched m-O, a talent headhunting and recruitment company for the creative industries. Since then, he has identified and recruited some 60 established or emerging talents for over 40 international clients.