Benjamin Kirchhoff and Edward Meadham are the designers behind London-based label Meadham Kirchhoff. The duo met while studying for BA degrees at Central Saint Martins; France-bred Kirchhoff trained in menswear and English Meadham in womenswear. Upon graduation in 2002, they joined forces to start a menswear label Benjamin Kirchhoff and were selected for the first Fashion East MAN show in 2005. A year later, they relaunched to include womenswear under the label Meadham Kirchhoff. Their high-octane shows often act as social commentaries rooted in the Riot Grrrl movement. The label has since garnered a diverse following, partly owing to its strong sartorial practice and teenage youth sensibility, winning the award for Emerging Talent (Ready-to-Wear) at the British Fashion Awards in 2010. The cat-lovers continue to challenge mundane conformity through their work.