Michael Boadi is a London based perfumer known for revolutionising and moderning the industry.
A former celebrated hair stylist whose breakthrough moment was a Nick Knight photo shoot for Vogue magazine in 1994, Boadi became highly sough-after in the industry for his unique and boundary-pushing styles.
Taking the same principles of innovation, the hair stylist decided to turn to perfumery. His first perfume range, the luxurious 'Bodicea the Victorious' from 2008, drew on the juxtaposition between feminine beauty and strength. The 'Illuminum' range followed with its innovative approach, classifying scents according to four fragrant streams and incorporating four scents within each stream, creating 16 new fragrances.
Boadi now transforms the perfume experience even further, as he takes the unique experience of taking tea and turns it into an olfactory sensation.