Hailing from Omsk, Russia, Panika Derevya is an artist and clothing designer. Her clothes for both men and women are an exercise in muted tones and clever cuts. Her first brand Pomestaymenyami, was followed by a second, Notrich. Both have shown at Russian Fashion Week and Mercedes-Benz Fashion Week Russia. By invitation from the Russian embassy in China, Derevya took part in Guangzhou Fashion Week. She is also an active member of the organisation team of trade-show Local Food.