Poppy de Villeneuve is a film director and photographer, who has directed commercials and new digital media projects worldwide. She also shoots regularly for the New York Times, the Telegraph, and Vogue. De Villeneuve made the first Instagram music video for The Vaccines, for their song Wetsuit, and worked on ten short films for Ray-Ban's Raw Sounds projects working alongside Johnny Marr (The Smiths, Modest Mouse) Tom Vek, Best Coast, Mona, Au Revoir Simone and Carsick cars. In 2012, she collaborated with composer Missy Mazzoli on a short film as part of the Crossing Brooklyn Ferry festival, commissioned by BAM, Brooklyn Academy of Music.
In her documentary work, de Villeneuve collaborated with Getty Images and RAINN (Rape, Abuse, Incest, National Network) to create PSAs for their survivor series, and her short doc, Rockaway Needs Us (co-directed by Alex Braverman), made after the devastation of Hurricane Sandy, received high acclaim, and was covered by CNN, Huffington Post, Creative Time Reports, the Paris Review, BuzzFeed, and Salon.