RED Digital Cinema is a digital cinematography manufacturing company.
In 2006, RED Digital Cinema began a revolution with the 4K RED ONE® digital camera, altering the future of filmmaking. Two years later, RED broke the mould by debuting a camera that could shoot both cinema and stills with a new DSMC® (Digital Still and Motion Camera) system. This breakthrough allowed the same camera used to shoot features such as The Hobbit trilogy and Gone Girl–as well as the Emmy award-winning House of Cards–to also capture covers and editorials for magazines such as Vogue.
In 2014 the RED DRAGON® sensor was named the highest-rated sensor by DxO. RED DRAGON® raises the bar when it comes to colour depth, dynamic range and low-light ISO. Sensor technology this advanced in a motion camera has ushered in the era of 'cinephotography', blurring the lines between motion and photography.
This year, RED debuted the newest members of the RED DRAGON® sensor family, the WEAPON® & RAVEN cameras. WEAPON & RAVEN are RED’s most compact and lightweight camera BRAIN® ever and includes new features such as workflow enhancements, cable-free and intuitive peripherals, integrated mountings, and simultaneous recording of Apple ProRes and REDCODE RAW.