Reed + Rader

Artist

Pamela Reed and Matthew Rader are the American digital artists behind design duo Reed + Rader. After studying photography at the School for Visual Arts, New York, and undertaking the Interactive Telecommunications Program (ITP) at New York University, the pair began to collaborate. Working across a wide range of digital mediums, including video, internet and physical interactive installations, the duo’s work re-imagines the possibilities of technology and casts a playful eye over the global connectedness of the internet age. 

Since the start of their partnership in the early 2000s, the pair have produced work for a number of influential publications, including the New York TimesW magazine, Dazed & Confused and AnOther, and brands such as Stella McCartney, Nike, Spotify and Ray-Ban. They have also exhibited in both New York and London. Reed and Rader live in Brooklyn, New York. 

Pamela Reed and Matthew Rader are the American digital artists behind design duo Reed + Rader. After studying photography at the School for Visual Arts, New York, and undertaking the Interactive Telecommunications Program (ITP) at New York University, the pair began to collaborate. Working across a wide range of digital mediums, including video, internet and physical interactive installations, the duo’s work re-imagines the possibilities of technology and casts a playful eye over the global connectedness of the internet age. 

Since the start of their partnership in the early 2000s, the pair have produced work for a number of influential publications, including the New York TimesW magazine, Dazed & Confused and AnOther, and brands such as Stella McCartney, Nike, Spotify and Ray-Ban. They have also exhibited in both New York and London. Reed and Rader live in Brooklyn, New York. 

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