Ruba Abu-Nimah

Creative Director

Ruba Abu-Nimah is a creative director, design and experiential consultant and currently Global Creative Director at Revlon.

Previously, Abu-Nimah was the Global Creative Director for Shiseido in Japan where she spearheaded the rejuvenation of the cosmetics brand. From social media and advertising to product packaging and store architecture, visuals and fixtures, Ruba oversaw a cogent brand vision, which included the implementation of the company’s innovative new global digital platform. She lived and worked in Tokyo for two years before returning to New York to become the first female creative director of Elle.

Her encyclopaedic visual references draw on a rich resume that includes beauty brands from Bobbi Brown Cosmetics where she led creative for nearly a decade, to La Mer and the rebranding of Smashbox Cosmetics and Pat McGrath’s launch of her new line. Abu-Nimah also collaborates with publishers such as Steidl and Dashwood Books, and her work has been recognised with numerous design awards from James Beard, How Design and Art Directors Club, including the ADC Gold Award for Ballet (Steidl, 2012).

Ruba Abu-Nimah is a creative director, design and experiential consultant and currently Global Creative Director at Revlon.

Previously, Abu-Nimah was the Global Creative Director for Shiseido in Japan where she spearheaded the rejuvenation of the cosmetics brand. From social media and advertising to product packaging and store architecture, visuals and fixtures, Ruba oversaw a cogent brand vision, which included the implementation of the company’s innovative new global digital platform. She lived and worked in Tokyo for two years before returning to New York to become the first female creative director of Elle.

Her encyclopaedic visual references draw on a rich resume that includes beauty brands from Bobbi Brown Cosmetics where she led creative for nearly a decade, to La Mer and the rebranding of Smashbox Cosmetics and Pat McGrath’s launch of her new line. Abu-Nimah also collaborates with publishers such as Steidl and Dashwood Books, and her work has been recognised with numerous design awards from James Beard, How Design and Art Directors Club, including the ADC Gold Award for Ballet (Steidl, 2012).

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