Sam Bassett is the head of fashion film at SHOWstudio. After studying Media Arts and Cultural Studies at the University of the Arts, he completed a Masters in Film Directing at the University of Edinburgh.
Throughout and after his studies, he has edited for brands, film and TV, including feature documentaries, music videos and short films for the likes of the BBC, UEFA and Universal Music. Bassett has also directed a number of short films, documentaries and music videos. Taking a mixed media approach, he explores the grey zone between artifice and reality through the use of textures and atmosphere.