Simon Walter Hoare

Creative Director

Simon Walter Hoare is co-director of London based couture latex label Atsuko Kudo, which has been producing designs exclusively in latex since 2001. He works alongside his partner, Kudo, on the label's multiple projects in fashion and the rest of the media. The label is noted for providing signature pieces for Lady Gaga, Beyonce, Grace Jones and many other high profile performers and for its collaborations with fashion houses such as Mugler, Hussein Chalayan, Cerruti and others. Hoare also performs as 'Walter', a character show with which he has completed a West End run at the Arts Theatre and appeared in publications such as i-D and The Sunday Times.

Simon Walter Hoare is co-director of London based couture latex label Atsuko Kudo, which has been producing designs exclusively in latex since 2001. He works alongside his partner, Kudo, on the label's multiple projects in fashion and the rest of the media. The label is noted for providing signature pieces for Lady Gaga, Beyonce, Grace Jones and many other high profile performers and for its collaborations with fashion houses such as Mugler, Hussein Chalayan, Cerruti and others. Hoare also performs as 'Walter', a character show with which he has completed a West End run at the Arts Theatre and appeared in publications such as i-D and The Sunday Times.