Founded in 2001, Topshop Unique was welcomed to the London Fashion Week schedule in 2005. The Unique shows are renowned for their captivating energy, catwalk models such as Cara Delevingne, Jourdan Dunn, and Lily Donaldson, and use of iconic London show spaces which have included Tate Britain, Tate Modern, the old Eurostar terminal at Waterloo and bespoke tents in Regent’s Park and Bedford Square.
The brand prides itself on embracing pioneering digital technology to enable fans around the world the opportunity to be experience the show in full. Recent shows have included a 360-degree virtual world comprising a live-feed of the catwalk show, backstage access, VIP arrivals, set design and animated features. Overseen by Topshop’s Creative Director Kate Phelan since 2011, Unique has evolved to now include highly-anticipated pre-collections.