Yulia Vorobieva graduated from St. Petersburg University of Service and Economy with a Masters in clothing design. As a fashion designer, she garners inspiration from youth, futurism and digital technologies. In 2013 she started her brand TurboYulia and presented her first collection of futuristic helmets, titled SuperPrelude, at Aurora Fashion Week 2013. Vorobieva has collaborated with famous designers and performance artists Andrey Bartenev and Sasha Frolova, and has created clothes for parties and commercials. She has also taken part in Cycles & Seasons Fashion Week by MasterCard with her own performances Wonder Cake and Motocyclism.