Fashion Revolution

17 September23 December 2009
Installation View

Process

From its outset, the philosophy of SHOWstudio.com has been to demystify the creative process, rather than offering the final product as acme of creative production, SHOWstudio.com seeks instead to explore the process of getting there. From the artists' initial ideas and inspiration to the techniques employed in achieving the end result both emotionally and physically SHOWstudio.com revels in the act of making. By showing the process itself, it advocates that the collaborative effort is as important as any premeditated ideas on the path to creativity.

Performance

SHOWstudio.com's championing of live performance fashion has played a crucial part in the development of a new kind of fashion experience: the fashion film. For SHOWstudio.com, however, the exploration of performance in fashion also extends to that of the photographer, designer and stylist, as well as the model. Included in this area of the exhibition was a photographic studio where each week a live fashion shoot took place, allowing unprecedented access to the inner workings of a photographic shoot and allowing the 'performances' of everyone involved to be observed at first hand. By placing the studio in a 'glass case', SHOWstudio.com offered itself up as a live gallery exhibit to be analysed.

Participation

SHOWstudio.com actively seeks to push the internet to its full potential to make the experience of fashion as exciting and provocative as possible. The idea of dialogue is key, and SHOWstudio.com's commitment to creating interactive media that invites its audience is an important element of its programming, this approach deliberately stands in opposition to most existing forms of art, where the audience is effectively mute, unable to respond. By allowing their audience a voice and opening up the world of high fashion image-making to quite literally everyone, SHOWstudio.com created an inclusive, collaborative environment that welcomed the unexpected and the spontaneous; the thrill of the unplanned and unrehearsed creative relationship.

Installation View
Installation View

Previous Exhibitions

Exhibition

Headdress

12 March — 03 April 2010
Examining the modern sculptural presence of this time-honored trend, the SHOWstudio Shop brought together a variety of theatrical headgear by five contemporary milliners.
Exhibition

BlackWhite

08 May — 19 June 2010
In tandem with the physical exhibition, SHOWstudio.com broadcast performances by Judy Blame, Edward Griffiths and Gareth Pugh from the LiveStudio in Bruton place.
Exhibition

Inside/Out

26 June — 14 August 2010
The use of abject imagery in art and fashion can be traced throughout history. The Dadaists were of course enthralled with transgression and taboo but since well before the Renaissance, painters expressed a fascination with blood.