When launching A Shaded View of Fashion Film Festival in 2008, American journalist and blogger Diane Pernet didn't have her sights set on landing the biggest gig in the industry. Instead, the idea was about seeing fashion in motion, a vision that's undoubtedly shared by SHOWstudio and our director, Nick Knight.
However, it's this very self-effacing attitude that has seen the festival attract more than just fashion film fans over the years. Sitting at the intersection of fashion, culture, and film means many industry titans, including a host of designers, writers, critics, and curators, are quick to mark the festival's November date in their calendar each year, wanting a piece of the pie by placing their bets on the medium of fashion film and its future success.
This year marks the festival's 15th anniversary, which will take place on 9 November and be celebrated by an array of panel discussions, talks, screenings and workshops for all those in attendance. A star-studded jury panel has also been enlisted by Pernet this year, made up by the likes of fashion designer Thebe Magugu, SHOWstudio contributor Ayo Ojo, Dazed features director Emma Davidson, esteemed fashion journalist Pam Boy among many, many more.
Sitting in Paris' desirable Le Marais district, Comme des Garçon's latest venture 35/37, installed at the Hôtel de Coulanges on the rue des Francs-Bourgeois, will act as this year's venue. The space is dedicated to creation, community exchanges and cultural conversations, serving as a venue for art, dance, music and film events, among other attractions. It is also the hub for the Paris-based brand management arm of the Dover Street Market fashion concept store.
Encouraging people of all ages to participate, Pernet has included a Climate Warriors competition as part of this year's festival, open for children between the ages of six and 12. The brief? To make a 16-second film or stop-motion clip on their phones about how they see the future. The President of the competition's jury panel is 10-year-old Liv, the artist who made the poster to advertise Climate Warriors and whom also attended last year's festival.
The festival's deadline is 30 September. But if we were you, why wait around? Submit your films today for the chance to take part in ASVOFF today.