adidas SPEZIAL Releases A/W 20 Campaign

by SHOWstudio on 15 September 2020

This season shines a spotlight on the footwear, particularly the HRMNY SPZL - a lesser-known release from the original Torsion range revered by German football fans old and new

This season shines a spotlight on the footwear, particularly the HRMNY SPZL - a lesser-known release from the original Torsion range revered by German football fans old and new

adidas Spezial release their campaign images ahead of the new collection dropping on Friday 18 September 2020. One half of an exciting autumnal package (the other half being a collaboration with New Order - yes, that New Order, the New Order of Blue Monday and Bizarre Love Triangle New Order) the campaign zooms in on the HRMNY SPZL - a lesser-known shoe from the original Torsion range revered by German football fans. Fun fact: said shoe was originally a women's shoe, with the silhouette being reworked by Spezial into a wider men's fitting, and given brand new colours and materials in the process.

Of course, adidas Spezial being known for their 'if you know, you know' approach to footwear, there are plenty of other shoe options to pique one's interest, including a brand new 'leisure' shoe–the Newrad SPZL– and for court shoe fans there's the Alderley SPZL, which takes its design cues from the mesh and foxing of the Rod Laver Vintage. In addition, Spezial takes the adilette slides (everyone's favourite summer slip on) and adds a Spezial twist. On the clothing side, the Haslingden walking jacket returns in super lightweight black fabric as the SL Haslingden, and a new contender emerges for Spezial cult status: the ST11 which draws on the late seventies/early eighties Standard Training jacket but updated for 2020.

adidas Spezial main collection and the New Order collaboration hits shops on Friday 18 September 2020 from adidas.com/SPEZIAL

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