The new frontier of NFTs can be difficult to navigate, and is a format easily corrupted by brands in a bid to appear relevant in the ever-growing Metaverse. Transparency and a long-term blueprint seems like the key to understanding the digital assets: enter AMBUSH®, the Tokyo-based brand started in 2008 known for both high-level collaborations with Louis Vuitton, sacai, Off-White, and Converse as well as their own forward-facing runway collections.
Not content to just launch 2,022 NFTs with their signature POW!® motif, they have also released a roadmap outlining how their foray into Web 3.0 will look well into 2022, with a strong emphasis on community building among those who purchase the exclusive digital designs. With ongoing questions around access and inclusivity swirling around the Metaverse, seeing how brands plan to engage with their community (and those who want in without NFT ownership) is a refreshing step in the right direction.
The AMBUSH® NFT drop happens on 14 February, 2022. Find out more at the AMBUSH® DISCORD site.