Aspect Online is a multi-brand online retail platform where customers can shop new, archival, and made-to-order collections and accessories in one space. Thinking outside the box since they first launched in 2020, founder Milun Kumar chose to launch the site's latest brand,Oxley, with a 3D editorial designed by Tommy Memed and scored by Kai-A.
The unisex label is designed by Central Saint Martins alumnus Richard Oxley, and the new campaign with Aspect nods to the brand's ties to the British countryside, where Oxley escaped to after feeling disillusioned by his studies in London. Animated flowers sprout in a hidden lakeside eden and drift through cool expanses of water in the 3D editorial, nodding to the biodynamic flower farm Oxley started after leaving the big smoke. Staple jeans and denim jackets are brandished with Oxley's cult criss-cross patterns - created using bleach and ink - and hang on invisible bodies, animated in movement.
Shop the collection here.