Leading the transition from a traditional fashion label to an experimental laboratory of collaboration, AZ Factory's first-ever pop-up will showcase the designs of the label's three amigos, Thebe Magugu, Ester Manas and Cyril Bourez, all of whom have been tasked with carrying on Alber Elbaz's vision while also staying true to their individual style. Continuing the luxury brand's ethos of investing in 'smart' and 'honest' fashion, the move sees AZ Factory identify rising talents who need help structuring their growth, as well as established designers who find themselves at a turning point in their careers - providing all of them with a space to develop their ideas and a platform to amplify their work.
With each amigo announced over the last couple of months, the experimental pop-up space will be the first to group AZ Factory's chosen amigos and their designs for the label, creating a mini factory of sorts and a physical retail space that will provide a unique dialogue between AZ Factory and its customers. Serving as a multi-functional venue with a dedicated showroom, musical lounge, bookstore and shop, the pop-up will house all of AZ Factory's current projects that we're sure will become the talk of the town.
Alongside the three amigos, additional talented creatives from the worlds of homeware, fragrance, music and beyond will be involved with the space too, making it, in the words of AZ Factory, 'a joyful mix & match of fun, fashion and friends, just as Alber would have intended'.
Taking up residency in the fashionable Paris district of Le Marais, the pop-up will be available to visit throughout Paris Men's and couture week from 21 June to 8 July, don't miss it.