Bakarr, Kai Isaiah Jamal and Stella Lucia Star in the GCDS A/W 20 Campaign

by SHOWstudio on 13 October 2020

Shot by French photographer Pierre Ange Carlotti in Nice, the campaign sees the British musician, poet/activist and model frolic around the French countryside.

Shot by French photographer Pierre Ange Carlotti in Nice, the campaign sees the British musician, poet/activist and model frolic around the French countryside.

The acronym GCDS stands for 'God Can't Destroy Streetwear.' Founded in 2015 by brothers Giuliano and Giordano Calza in Milan, Italian brand GCDS have put their streetwear in an unexpected context for A/W 20: the classical French countryside. Parisian photographer Pierre Ange Carlotti has shot Bakarr, Kai Isaiah Jamal and Stella Lucia in an opulent fever dream of neon pink, replete with latex gloves and thigh high boots. According to Giuliano, the brand's designer, 'It’s essential to own what makes us unique, because nobody else shares your same recipe of ingredients.'

Photo by Pierre Ange Carlotti
Photo by Pierre Ange Carlotti

For their Spring/Summer 21 collection, GCDS presented a bizarrely beautiful animated runway video, while Megan Thee Stallion wore a GCDS choker alongside Young Thug.

Photo by Pierre Ange Carlotti
Photo by Pierre Ange Carlotti
Photo by Pierre Ange Carlotti
Photo by Pierre Ange Carlotti

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