They've already come for your football shirts, but Balenciaga is coming for your headphones, as they're now on Apple Music, curating exclusive playlists. Balenciaga's Artistic Director Demna Gvasalia has personally selected a group of 'influential artists' to create original playlists that will be announced over time, along with limited-edition Balenciaga playlist merch inspired by the merchandise you'd get from going to your favourite artist's show. The resulting playlists will be available exclusively via Balenciaga’s curator page on Apple Music.
'The Balenciaga x Apple Music playlists will be by some of my favourite music artists, each of whom I have personally selected,' said Demna Gvasalia. 'These playlists will represent their personal tastes and influences, giving insight into what they listen to in their own lives.'
'To launch the project, I decided to release my own playlist, including some favourite tracks that I listen to every day. This playlist is a musical introduction and representation of me. This is why it is called Hello, My Name Is Demna.'
Said playlist features 13 hours of music, including tracks by some of the artists who will be curating forthcoming Balenciaga playlists (time to head to Apple Music to take a guess at who they might be).
For more, check out Balenciaga's curator page on Apple Music.