Balenciaga Hits the Red Carpet for S/S 22
Continuing the house journey into the metaverse, Balenciaga creates a virtual playground for the stars of its newest collection.
Continuing the house journey into the metaverse, Balenciaga creates a virtual playground for the stars of its newest collection.
After the success of Balenciaga's venture into virtual with their A/W 21 presentation, they have teamed with artist Claudia Maté to render their latest collection into a digital campaign.
Maté has rendered key looks from the collection, and the models who wore them during last October's red carpet-themed runway, into hyperreal digitised versions.
The result has 3D avatars of models including Tommy Blue, Eugenie Bondurant, Marie-Agnès Diene, and Abdou Diop wearing the S/S 22 collection as they take a virtual turn down the carpet, and continues Balenciaga's push into the forefront of metaverse fashion.
See more from Balenciaga S/S 22 here.