Did you know bottega roughly translates to workshop or studio? Known for it’s exceptional craft and quality, it’s only appropriate then that the Italian leather brand would be named Bottega Veneta, meaning Venetian workshop. Arguably the most famous bottega in the world, the brand wants to share the glory with its latest campaign, Bottega for Bottegas. Putting the spotlight on bottegas which celebrate the Italian way of life, the brand has carefully selected fourteen workshops from around the world to star in its latest campaign.
Covering Bottega Veneta’s website, advertisements, newsletters, and store windows, the campaign is set to pay homage to the carefully selected artisans and their craft. From a dairy farm in Japan thats whipping up gelato, to a Bushwick bakery known for its Pannetone, Bottega is showcasing handmade products from small-run businesses. A custom display at Bergdorf Goodman will also be set up this month, hopefully stocking some of the mouthwatering treats used throughout the campaign.
The quaint campaign by creative director Mathieu Blazy is a stark departure from Daniel Lee's rave-inspired collections and sultry imagery. Following the announcement that the brand will start offering a lifetime warranty program to some of its signature bags, the campaign further highlights Blazy's direction highlighting craft as he continues to transform the brand.