Dedicated to the 'designers of tomorrow', Browns Focus is best known for carrying on Browns' legacy by nurturing innovative designers and creatives, bringing them forth for the typical Browns client to peruse. Revived as of June 16 for series two, this season's programme sees the platform collaborate with HOME by Ronan Mckenzie on the hottest talents to know and add to your wardrobe.
The platform has also been built to celebrate and support the values and ambitions of R.O.T.A (Representation On The Agenda), Browns' internal network celebrating the breadth of communities in fashion, meaning desirable names such as Ahluwalia, Namacheko, Nicholas Daley, Feben, Selasi and Wales Bonner join other formidable names like Bethany Williams. All designers have produced exclusive capsules and will be spotlighted through creative and community-centric activations with the next generation of talent in mind.
Ida Petersson, Browns' womenswear and menswear buying director, elaborated on the importance of representation in fashion, commenting, 'I strongly believe that it's more important than ever before to highlight emerging brands, as they represent what fashion will be not only today but tomorrow and beyond.' Recognising Browns' responsibility in sending out a message of hope to the designers of tomorrow, Petersson added, 'without their curiosity and talent, we can't progress as an industry, and it's our responsibility as a retailer to support and nurture these designers.'
Considering the emphasis on pushing BIPOC designers to be the best they possibly can be, HOME by Ronan Mckenzie, specifically designed to inspire, share and support the next wave of diverse talent like Browns Focus, became the obvious partner early on in the planning process, with Mckenzie herself has also lending her creative direction and photography skills to the campaign shoot. Steadily building on the partnership, Browns will act as s lead sponsor of HOME's upcoming exhibition with emerging artist Shaye Gregan this summer.
'For HOME, Browns Focus exemplifies our fundamental aim of creating a lasting space and platform which continues to develop the creative landscape of London and beyond' Mckenzie remarked. 'We are thrilled to be coming together to celebrate the next generation of creative and design as this launch is an opportunity to challenge and push forward the luxury space, to which HOME aims to bring its warmth, access, and sense of belonging.'